Malcolm X vs. Martin Luther King Jr. - Free Essay Example

Sample details Pages: 4 Words: 1213 Downloads: 3 Date added: 2019/03/25 Category History Essay Level High school Tags: Malcolm X Essay Martin Luther King Essay Did you like this example? In the eyes of many, there are no better examples of two people standing on the opposite side of a spectrum of any sort than Dr. Martin Luther King Jr. and Malcolm X. Don’t waste time! Our writers will create an original "Malcolm X vs. Martin Luther King Jr." essay for you Create order Martin Luther King Jr and Malcolm X are both very important , most historical figures in the history of America, and the most iconic idols of the African American heritage. Being that these two had many different beliefs and different tactics in to spread across their message they both tried their best. Their works Letter from a Birmingham Jail and Ballot or the Bullet are both ways they tried to spread their message and how they used different strategies to do so. Both King and X use tone, philosophy, and ethos, logos, pathos to reach their goal. Martin Luther King Jrs Letter from Birmingham Jail and Malcolm Xs The Ballot or the Bullet are two very persuasive speeches just in their different ways. X is very blunt when speaking while King speaks very patiently and peacefully. Malcolm X gets straight to the point and just comes out and says blacks deserve rights and we will get them by any means. Im nonviolent with those who are nonviolent with me. But when you drop that violence on me, then youve made me go insane. This is a radical approach. King, on the other hand takes a rational approach by pushing nonviolent protest and direct action. Malcolm X uses logos, ethos, and pathos in a more persuasive way The Ballot or the Bullet than King does in Letter from Birmingham Jail because he is more assertive with his tone and will do anything to meet his goals. King and X both use ethos pathos, and logos to showcase their beliefs, civil rights movement, and their approaches. King starts by building his credibility by addresses the clergymen as friends by saying , Fellow Clergymen I feel that you are men of genuine good will and that your criticisms are sincerely set forth sending the message showed that he is no less than them and they are no better than him. Martin Luther King then proceeds to justify his cause for protest and establishes reasons for the advancement of civil rights, logos .Specifically, he does so by raising doubts about the meaning of a just law and pointing out specific examples in which laws were unfair and unjust. King says,We should never forget that everything Adolf Hitler did in Germany was legal and everything the Hungarian freedom fighters did in Hungary was illegal. It was illegal to aid and comfort a Jew in Hitlers Germany. Even so, I am sure that, had I lived in Germany at the time, I would have aided and com forted my Jewish brothers. He then uses many allusions to multiple philosophers, and also religious leaders to get to the human emotions. in order to appeal to the human emotions King describes his disappointment in the church, The judgement of God is upon the church as never before. Malcolm X on the other hand uses these rhetorical devices in another way. Malcolm X has so much power as one of the leaders of the civil rights movement. He was a leader of the Nation of Islam for nearly a decade, and is a known as a Black Nationalist. This credibility that he carries with him into his speech is immense, and it makes his audience more receptive to the arguments that he puts forth. One of the main points of Malcolm Xs speech is to urge black Americans to come together and put all other differences aside. In order to show that he is completely invested in this cause, one of the first things Malcolm X does is talk about his religion. He openly admits that he is a Muslim and that he knows how this could cause some trouble with other members of the civil rights movement who do not share his religious views. Being that he opened his speech with claiming his religion shows how he was proud of being muslim and also African American, which leads to his pathos, and logos. Malcolm X emphasizes certain words in order to make the audience feel as though they have been failed by and made a fool of by the government. In his first argument about the white man taking over black neighborhoods, Malcolm X repeats the word control. Th en you wonder why where you live is always a ghetto or a slum area. And where you and I are concerned, not only do we lose it when we spend it out of the community, but the white man has got all our stores in the community tied up. He then uses logos by explaining how the African American has suffered and only they know how it feels, no one else because they do not have to live through all the hardships. to convince people to accept Black Nationalism. He argues that changing your philosophy to black nationalism allows you to take action, and he uses a very logical thought process to make this claim: Once you change your philosophy, you change your thought pattern. Both of the civil rights leaders used the rhetorical devices differently being because of their philosophy and also audience. While MLKs letter addresses white moderates and Malcolm Xs speech addresses members of the African American community, they each seek to improve the lives of African Americans by engendering shame in their audience. Dr. King makes his audience feel shame about not living up to both their religious and moral obligations to the movement. By invoking the biblical doctrines of Christianity and Judaism, the rhetoric of the letter makes the audience feel as though they are failing to live according to their faith. He begins to do this in the second paragraph of the letter. There, King connects himself with Christianity by revealing that he is the president of the Southern Christian Leadership Conference and affiliated with the Alabama Christian Movement for Human Rights. Such connections are important because they remind his reader that he shares their faith. He compares his plight to the Apostle Paul, nothing Like Paul, I must constantly respond to the Macedonian call for aid. He also mak es an analogy of his plight to that of Jesus. When addressing accusations that he is an extremist, he asks Was not Jesus an extremist in love? With these two analogies, Dr. King aligns the Civil Rights Movement with the persecution of Jesus and the goals of St. Paul. For a religious audience, such an alignment would cause them to question any reservations that they have about the movement. Therefore, it is implicit that people who disagree with Dr. Kings goals and methods are not living according to their faith. Their philosophy was very different because of their religion. Malcolm X is muslim and King is christian. Both King and X use tone, philosophy, and ethos, logos, pathos to reach their goal. They used these to persuade the audience into looking into their civil rights and the mistreatment the African Americans lived through. The letter and speech are both strong pieces of persuasion, as ive mentioned before and was one of the main reasons why they were so iconic figures in the Black American history.

Reflection on Leadership - 1795 Words

Leadership is defined as a process of increased social influence that exploits the efforts of others to accomplish certain goals or vision. It is derived from social influence, and not power or authority. Leaders motivate, inspire, convince, and coach others towards a certain vision. Leadership dwells on emotional intelligence that is the ability to manage oneself and one’s relationships. Emotional intelligence is achieved through social skill, self-awareness, self-management, and social-awareness (Daniel, 2004). Leadership is different from management in that it focuses on doing the right things while management focuses on doing things right (Jeffrey, 2007). Here, the leaders challenge the status quo while a manger defends the status quo. Leadership must involve a clear, consistent goal. Leadership means inspiring others to follow the goals/vision to the level that it becomes a collective effort, shared vision/goal and a common success. Leadership originated from several theories. In this case, the trait theory applies in my reflective journal. Trait theory suggests that people get certain traits and qualities that suit them for leadership. Another theory that applies to my reflective Journal is the contingency theory. The contingency theory assumes that leaders evaluate specific variables linked to the environment to determine the specific style of leadership appropriate for the situation. In this theory, no leadership style is supreme in all situations. Each situationShow MoreRelatedReflection Of Leadership Reflection1741 Words   |  7 PagesPersonalized Leadership Reflection â€Å"It is unequivocally clear that leaders are not like other people† (Kirkpatrick and Locke, 1991, as cited in Northouse, P. G., 2016, p.22). I have always thought that I was not like other people; I see the world through a different lens. 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Boost juice differentiation free essay sample

Boost Juice utilize various differentiation variables when differentiating its products from its competitors like, Top juice, Berri, Starbucks and various others. Differentiation is distinguishing a product or service from ones competitors and Boost juice achieves differentiation through product, service, personnel, channel and image. Boost Juice faces potential macroeconomic forces that could impact Boost Juices’ from successfully moving forward. These macroeconomic forces include demographic, economic, natural, technological, political and cultural. Companies that market experiences realise that customers are really buying much more than just products and services (Kotler, Adam, Denize Armstrong 2009). Boost Juice claims that it’s not all about its drinks and products but also the experience, (A bit about Boost juice bars 2011) states the brand is based on the entire Boost Experience which takes place every time a customer enters a store. This experience is a combination of a fantastic product, served by positive and energetic people who greet you with a smile and are polite enough to call you by your first name, in a bright and colourful store environment with fun music to match. With this said, boost Juice does deliver these unique, new, fun ideas and the quality and experience is the same no matter what shop you are in. Boost juice cups really satisfy all the product variables design, style, performance, durability, reliability and conformance. The design on the cup is bright and has the logo on the outside whereas Boost Juices’ competitors sell their product in clear plastic cups or dull looking cups. Boost Juice also provides kids cups which have cartoon characters on the outside with bright, vibrant colours. The cups Boost provides are made out of polystyrene foam which allows the juice or smoothie to retain its temperature which most of Boost Juices’ competitors do not provide. This differentiates the cups from competitors through the performance in continuingly keeping the drink cold, the specific polystyrene foam cups are made to be highly reliable and durable because they withstand the stresses they endure from the employee and most importantly the consumer. They can be broken but not at any ease which presents quality to the consumer. Boost Juices’ cups are in compliance with relevant laws and hospitality standards. The physical product being the fruit/ vegetable juice is differentiated by Boost through the design of the menu and the different flavours available. Boost provide customers with a range of drinks like smoothies, juices, crushes, boosters, low fat smoothies and the customer even has the choice to create their own smoothie to their preference. With such a variety of choices a customer can make this differentiates its products especially creating a smoothie. The products at Boost are reliable in terms of quality and taste, as people travel the world, they can be assured that wherever they go the product that they buy from Boost will be the same and that it will have the same taste (A bit about Boost juice bars 2011). Boost Juices’ drinks are certainly in compliance with standards and laws regarding food and beverage distribution to consumers. Boost Juice has differentiated through their services by the use of taking people’s names with their orders to make it a much friendlier environment . The use of the VIBE club card creates ordering a product at ease because the customer’s name is entered into the computer automatically. Once the product has been made the name is called making the whole process easy, efficient and personal which gives Boost that competitive edge from differentiation. The delivery of the product by the Boost staff creates an experience for the customer which helps differentiate Boost Juices’ product and service positively. Personnel differentiation can also help develop a resilient competitive advantage through hiring and training better staff than their competitors do (Kotler, Adam, Denize Armstrong 2009). Boost staff are highly competent in the work they do, they are required to work quickly, efficiently, professionally as well as combining this with a tight working space. Boost stores can be as small as 14sqm , or as large as 100sqm. At Boost we do not need skilled labour (like a bakery), and our training systems that we have developed over the past 5 years allows for quick and effective training which also allow for the stores to be very easily run under management (Boost Juice Bars 2011). Boost has also differentiated their personnel by hiring and training them to be courtesy, responsive and have good communication skills to build that experience for the customer. This experience is a combination of a fantastic product, served by positive and energetic people who greet you with a smile and are polite enough to call you by your first name (Why pick Boost n. d. ). One store in Adelaide has grown into 187 stores throughout Australia and 47 stores overseas (Boost Study Kit 2011). So with Boost juices’ growth over the past years so significant Boost has increased the coverage of their distribution and is now an international franchise which is a massive differentiation from Boost Juices’ competitors. The performance in which Boost possess is at a high level compared to its competitors, for an example at Boost we are very fortunate that due to the large amount of fresh fruit we use in our drinks we already have a localised edge. Fruit and vegetables have a distinct flavour and taste profile in each region which gives us an automatic edge of customisation immediately (A bit about Boost juice bars 2011). Boost also freezes their fruit and vegetables so they are at the highest quality and freshness. With Boost Juice having 94% brand awareness the symbols and logo already has a competitive advantage over its competitors. This is done through media and events which promotes Boost Juices’ image. Barry the Boost Juice is used at events and public places to boost the image of Boost. What’s Ya Name Game is a promotion to get customers in the store while also building the image of Boost. When this promotion is conducted, people take note of their names! It is driven through radio, TV and transit advertising and has proven highly successful in driving new and existing customers into stores . Boost Juice is faced with potential macroeconomic forces that may impact the success of Boost Juice from moving forward. It is one of the marketer’s jobs to research trends and forces that could affect future business. The cultural environment may be a potential force by changing views of people (customers), as stated by (Kotler, Adam, Denize Armstrong 2009) people use products, brands, and services as a mean of self-expression, and they buy products and services that match their views of themselves. With this said customers may choose to self- express in a different mean to walking around a shopping centre sipping on their Boost Juice. If society trends change and Boost Juice is said to be ‘uncool’ this will definitely reflect a decline in sales and popularity. A new concept of organic ingredients is another possible force, with people’s views of nature possibly change to organic products, Boost will have to meet the wants of the market to sustain the status that Boost has created for themselves. Boost Juice also faces potential force from the economic environment as changes in spending and income. As events like the global financial crisis the cautious consumer arises as a problem for Boost by the decreased spending on products like fresh juice products, the customer may make their own juice or smoothie at home from fruit they may have bought from a supermarket or grown themselves because they cannot afford such products in their situation. Another example would be Boost customers purchasing cheaper alternatives from competitors or substitute goods. Boost Juice is in a very strong position due to differentiation of product, service, personnel, channel and image. This has made them into what they are today an international franchise providing a healthy, good tasting juice or smoothie while giving the customer a unique experience. But Boost marketers have to be responsive and vigilant of macroeconomic forces that impact the business.